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Code Ethics

Defenzelite is a software development company situated in India that specializes in providing customized technology solutions to clients all over India. Defenzelite combines technology competence, unique domain experience, and a passion for excellence to offer enterprise-grade solutions as a web and mobile application development firm with experienced software developers.

At Defenzelite, we pledge to operate with integrity and personal accountability. We always try to achieve higher ranks, more significant traffic and sales, and a positive return on investment for our client's websites as a provider of Internet marketing and Search Engine Optimization (SEO) services while sticking to the below Code of Ethics:

1. To the highest standards possible, we will always work to improve or maintain positions, as well as maximize conversions and return on investment for our clients' websites.


We'll keep up with the evolution of search engine algorithms and changing website technology to stay ahead of the competition.

2. We shall handle all of our clients equally and without prejudice.


We will provide services to customers in relevant spaces or industries in a fair, honest, and non-biased manner. We'll work hard to ensure that our clients' marketing efforts are appropriately distributed. We may appoint different SEO account managers and SEO specialists to businesses being managed by separate SEO account managers and SEO specialists as necessary.

3. We will not place unfair demands on our clients.


We will not make unrealistic promises and set realistic expectations and goals for our solutions. Instead, we'll be open and honest about the types of outcomes that can be legitimately predicted versus those that can't.

4. We will secure our clients' anonymity and ensure complete privacy.


Without the client's prior written authorization, we will not disclose information about their business or discuss our marketing work or accomplishments on their website, including any lead information or proprietary or creative content. We'll also ensure that all Defenzelite employees and staff members have signed non-disclosure contracts in writing, ensuring that all customer information is kept private.

5. We will not engage in any operations that will hurt a client's business or reputation.


We will ensure that the methods we employ comply with search engine and directory criteria. We will never intentionally use tactics or approaches that have been known to result in websites being penalized or deleted from search engine indexes or listings.

6. We reserve the right to refuse to cooperate with contentious or political companies.


Presidential campaigns, political news stations, betting, drugs, pornography or sexually explicit enterprises, and items or services viewed as opportunism in national emergencies are examples. This list is not comprehensive, and we reserve the right to evaluate whether or not a client is a good fit for our firm at our own decision.

7. We would not break any search engine's established guidelines on purpose.


We will always try to guarantee that we are up to speed on the search engines' rules and requirements. In addition, as the regulations and needs change, we will take the appropriate steps to ensure that our client's site remains compliant in order to avoid any possible breaches.

8. We would not deliberately break any laws enacted by the government.


We will use proper research to guarantee that we are not violating brands or infringing copyright rules. In addition, we ensure that our business and Internet operations comply with all applicable local, state, and international laws and regulations.

9. We will not misrepresent the work of others as our original.


To prevent any unnecessary plagiarism difficulties, we will strive to give all customers with original content and layouts. Furthermore, any content created for us by a third party will be published with their explicit consent.

10. We will not deceive or mislead customers or search engine crawlers.


We will ensure that we do not knowingly mislead the customer or show inaccurate information on the client's behalf in search engine results rankings, advertising, or website content.

11. Neither our services nor ourselves will be misrepresented.


We would never knowingly deceive our clients about the intricacies of our service methodologies, talents, certifications, training, delivery performance, assets, and schedules.

12. We will provide suitable dispute resolution mechanisms to all of our clients.


This includes putting our Customer Support team's address and phone number on our website so that it is easily accessible. We will also provide information on the jurisdiction in which any legal disputes will be resolved upon request.