There are several reasons why cloud-based customer relationship management (CRM) systems can be an ideal choice for startups in 2023.

1. Cost-effective: Cloud-based CRM systems do not require upfront infrastructure costs, as all hardware and software are provided by the vendor. This means startups can get started with CRM without having to invest in expensive hardware and software licenses.

2. Scalability: Cloud-based CRM systems are highly scalable, meaning startups can easily increase or decrease the number of users as their business grows. This is particularly useful for startups that may not have a clear idea of how many employees they will have in the future.

3. Flexibility: Cloud-based CRM systems can be accessed from any device with an internet connection, giving startups the flexibility to work from anywhere. This is especially useful for startups with employees working remotely or in different locations.

4. Automation: Many cloud-based CRM systems come with automation tools, which can help startups streamline their processes and free up time for more important tasks.

5. Data security: Cloud-based CRM systems often have robust security measures in place to protect data from cyber threats. This is especially important for startups, which may not have the resources to invest in their own data security infrastructure.