Starting a business that allows users to top-up their mobile phone, pay bills, and recharge other utilities can be a lucrative venture. Here are some steps you can take to get started:

  1. Research the market: It is important to understand the needs and preferences of your target audience. This will help you tailor your offering and marketing efforts to the right customer segment.

  2. Obtain a license: Depending on your location, you may need to obtain a license or permission to operate a business that allows users to top-up their mobile phone, pay bills, and recharge other utilities.

  3. Set up a payment gateway: You will need to set up a payment gateway that allows users to securely make payments through your app or website. This will typically involve partnering with a payment processor or obtaining an merchant account.

  4. Develop the platform: Depending on your technical expertise, you may need to hire a team of developers to build the platform for your business. This could include a website, a mobile app, or both.

  5. Marketing and promotion: Once your platform is up and running, you will need to promote it to attract users. This could involve a combination of online and offline marketing efforts, such as social media campaigns, influencer marketing, and offline advertising.

The cost of starting a business like PhonePe will depend on a variety of factors, including the size of your team, the complexity of the platform you are building, and your marketing budget. It is important to carefully plan your budget and allocate resources appropriately.